Website Revamp
BioSoft Integrators’ website had become outdated compared to its competitors, both in design and information. The website lacked a modern, competitive look and suffered from poor SEO performance, making it difficult to attract and retain visitors.The redesign aimed to enhance visual appeal, usability, and SEO to ensure the company’s online presence remained competitive in the long run.
Company: BioSoft Integrators
Project Type: Website
Timeline: February to May 2018
My Role: UI/UX Designer, Web developer
Main areas of responsibility: Conducting research on competitor websites to identify industry standards and best practices. Designing and implementing a modern, user-friendly Interface. Addressing performance issues to ensure a smooth browsing experience. Enhancing SEO implementation to improve search rankings. Developing a consistent design system to unify the website’s usability and aesthetics.
Tools Used: Adobe XD, WordPress.
Challenges and Solutions
Outdated Design & User ExperienceYour Attractive Heading
Challenge: The website lacked visual appeal and modern UI/UX principles, leading to a disjointed user experience.
Solution: We designed a sleek, intuitive interface with a consistent design system, improving usability while maintaining aesthetic appeal.
Poor SEO Performance
Challenge: The website’s structure and content were not optimized for search engines, affecting its visibility and traffic.
Solution: We implemented SEO best practices, including optimized metadata, structured content, and keyword-rich headings, leading to better search rankings.
Performance Issues
Challenge: Slow load times and technical inefficiencies negatively impacted user engagement and search rankings.
Solution: We optimized code, images, and server responses, resulting in a faster, more efficient website.
Website Old Views
First meeting to define the information we should be showing at the website.
Defined Sitemap
Reviews made with the Marketing and Development Managers
We conducted reviews every three days to check spelling, images, text, and various aspects of the UI design.
Insight-Driven Transformation: A modern, user-centered redesign for BioSoft Integrators.
Following a comprehensive UX review—including stakeholder interviews, user research, and content analysis—I led a complete transformation of BioSoft Integrators’ website. The new design delivers a modern, intuitive experience that better reflects the company’s biotech focus and supports its marketing goals.
Home
Products/HPC
Products/LIMS
On the APPLICATIONS page, the main menu remains visible at the top, while a secondary set of quick links appears just below the header.
These links allow users to jump to specific sections within the same long-scroll page.
This one-page layout was designed based on feedback from the Marketing Director, who shared insights from informal conversations with lab administrators about their preference for easier, streamlined navigation.
SEO Implementation
In addition to the visual and structural redesign, I implemented SEO best practices to improve discoverability—such as optimizing page titles, using semantic HTML, and restructuring content for clearer hierarchy. These enhancements supported the Marketing Director’s goal of increasing organic reach and aligning the site with modern web standards.
SEO Audit was made weekly to update the keywords and improve the SEO performance.
Project Highlights & Impact
Better Looks
A modern, visually appealing design that aligns with industry standards.
Better Usability
Improved navigation and user experience, making information easier to access.
Fixed Performance Issues
Faster loading times and seamless interactions.
Increased Traffic
Enhanced SEO led to higher visibility and user engagement.
Your Attractive Heading
SEO Implementation
Conclusion
The BioSoft Integrators website redesign successfully transformed an outdated, underperforming website into a modern, high-performing platform. By focusing on usability, aesthetics, and SEO, we enhanced the company’s online presence, ensuring it remains competitive in the industry. This project demonstrated the power of a well-executed UX strategy in driving business growth and user engagement.