Visual Design Portafolio – TrecemeDesign.com

LOGOS

BRANDING

BioSoft Integrators Branding

A deep dive into the corporate rebranding and visual system redesign for BioSoft Integrators. Explore the design evolution—from integrating the DNA helix into the core monogram and modernizing technical user guides to deploying comprehensive brand collateral across print and digital touchpoints.

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Kaligent Branding

A deep dive into the corporate rebranding and visual system design for Kaligent post-acquisition by TGen. Explore the design process—from initial DNA helix sketching and custom logotype development to structural iconography and comprehensive brand guidelines.

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Brand Systems & Digital Content

Client: Laura’s Nails
Role: Brand Refresh, Art Direction & Content Creation
Deliverables: Logo redesign, Brand Guidelines (One-Sheet), Photography, Video & Social Media System
Year: 2025

The challenge

Laura’s Nails had established a solid client base with high-quality technical work, but lacked visual cohesion online. Competing logo versions, inconsistent color choices, and scattered assets weakened brand recognition across digital channels. The objective was to eliminate visual friction, establish clear identity standards, and build a cohesive content system tailored for day-to-day operation.

The Approach

Pragmatic standardization over excessive guidelines: a versatile identity, an essential brand sheet, and in-house visual assets (photo and video) designed to highlight precision, clean technique, and a professional workspace.

1. Visual Foundation (Identity, Palette & Typography)

Unified Brand Assets
A refreshed logo optimized for digital touchpoints and watermarks, supported by a cohesive color palette and legible typographic hierarchy. All core rules were condensed into an accessible Brand Sheet to ensure effortless day-to-day consistency

2. Digital Touchpoint (Instagram Feed Overview)

Channel Cohesion
A structured feed framework balancing technical work showcases, key service details, and workspace atmosphere.

Highlight covers

Instagram static images post

Instagram stories/highlight post

3. Dynamic Content & Process Video

Motion & Real-Time Technique Short-form process videos and reels crafted to capture textures, technique, and finished results in motion, optimized for fast-paced social engagement.

Role: Content Strategist & Visual/Motion Designer

Core Focus: Social Content Strategy, End-to-End Video Production (Short-form), Motion Graphics, Visual Assets

Tools/Formats: Short-form video (Reels/TikTok), Static & Carousel Design, Meta Ads

Content Strategy & Multimedia Design

Led the end-to-end social content strategy and multimedia production for a California boutique moving company. Translated their existing brand identity into engaging, educational digital content—conceptualizing, designing, and producing all static visuals, motion graphics, and short-form video campaigns to de-stress the moving experience and drive customer trust.

Key Responsibilities & Deliverables:

Strategic Content Pillars & Campaign Planning

End-to-End Short-Form Video Production & Editing (Reels / TikTok)

Social Media Graphic Design & Carousel Systems

Lead Communication & FAQ Engagement Frameworks

Static and carrousel images

Stories (vertical design)

Motion graphics (reels and Tiktok videos)

AM Breakfast & Sweets

Category: Brand Identity & Social Media Design
Role: Visual Identity & Digital Designer
Year: 2025

Overview:

Compact visual identity and dynamic social template system for a delivery-first coffee and breakfast brand. Designed a flexible Instagram story framework that streamlined daily menu updates and turned direct messages into a frictionless sales channel.